A Beginners Guide to Qualitative Data Analysis
Our Free Qualitative Analysis 101 Guide

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In this guide, you'll learn the basics and best practices needed to start analyzing qualitative data using open source tools like Excel and Python:
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Why Download Our Qualitative Analysis Guide?
Qualitative data can be a rich source of insight into consumer and stakeholder groups. When analyzed efficiently, qualitative data can be used to quickly understand the important feedback of key segments and inform strategic decision-making.
Download this guide to learn about:
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Writing effective open ended questions for your survey, and how best practices impact qualitative analysis.
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Basic data pre-processing and processing methods.
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Analysis methods using tools in Excel and Python.
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Basic qualitative analysis in Excel.
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Building a simple qualitative analysis pipeline in Python.
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Segmentation in Excel.
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