This Privacy Policy (“Privacy Policy”) discloses the Kai Analytics International Inc. and its subsidiaries (“Kai Analytics”) privacy practices for our survey respondents, panel members, market research study participants and market research consultants. On a global basis, Kai Analytics will, and will cause its affiliates to, establish and maintain business procedures that are consistent with this Privacy Policy.
The purpose of this Privacy Policy is to inform you about the Personal Information (“Personal Information”) we collect about you. It outlines how we collect, use and disclose that information when you participate in one of our surveys or research. This Privacy Policy will also explain you how you can verify the accuracy of your information submitted to and how you may correct that information.
When you participate in our market research surveys and events, your personal privacy will be protected. You can be assured of the following:
The scope and application of the Privacy Policy are as follows:
Personal Information means any information that can specifically identify you during a survey and/or enrollment process. This information may include but is not limited to, your first and last name, mailing address, phone number(s), e-mail address and in, certain circumstances, your opinions and individual preferences. This information is used to contact you regarding market research opportunities, as well as to send incentive rewards.
In most research surveys, we also collect demographic and professional information, some of which may be considered sensitive in nature, such as your age, gender, occupation, income range, racial or ethnic origin, household composition, language preference, employment status, etc. We ask these questions to help ensure that the demographic profiles of individuals who kindly participate in our surveys accurately reflect the target population that we are trying to approximate.
With your consent, we may also collect and analyze your activities through Kai Analytics’ technology, including any or all of the following: face recordings, voice recordings, screen/browser content/interactions including mouse movement and clicking, text input, device configurations, and any background audio or video content. We may also collect sensitive information that may include but is not limited to health-related information (disease, conditions and treatment) or financial information. We will never ask you for sensitive Personal Information that could give rise to economic crimes if it were lost, misused or disclosed to an unauthorized party, such as credit card numbers, social insurance numbers, bank account information, passport numbers or driver’s licence numbers.
Personal Information, however, does not include (i) your name, business title or business address and business telephone number and fax in your capacity as an employee of an organization; and (ii) depending on the jurisdiction, publicly available information. However, if in your capacity as an employee of an organization you participate in one of our surveys, your responses will be treated as Personal Information.
We may collect Personal Information about other members of your household. This information may include but is not limited to the age and gender of the other household members. We use this information to determine if certain surveys are relevant to you based on the composition of your household. Sometimes we use this information to invite other members of your household to participate in our surveys.
We offer you the option of inviting friends, family or even co-workers to join our platform to participate in surveys or any type of event organized with the panel. After having referred the email address of the person you know, we will send him or her a link to register with our platform and mention that this invitation comes from you.
We will always collect your Personal Information by fair and lawful means. We collect your Personal Information where we have obtained your consent to do so or as otherwise permitted by law.
We may collect Personal Information directly from you or we may obtain Personal Information from clients or research firms who commission us to provide research services on their behalf. We may also obtain Personal Information from list providers who have assured us that their lists comprise only individuals who have consented to be listed (“opt-in” lists). Finally, we may collect and use Personal Information obtained from publicly-available sources, such as telephone directories.
With your consent, we may collect Personal Information via the use of our technology to allow our clients to understand how to optimize their advertising through attention and behavior insights. We may use a third-party agent to host surveys or panel events to collect Personal Information, including email address. That information is delivered to Kai Analytics directly. Contractual agreements between Kai Analytics and third-party vendors ensure that your Personal Information will not be shared with anyone and will not be used for any other purpose without your consent.
Kai Analytics will give notice when Personal Information is collected or when any collected information is later to be provided to third parties. All notices will explain the need for the information and describe how the information will be used. Personal Information will not be used to directly market any products or services to identifiable persons unless that possibility has been disclosed in advance and the opportunity not to participate has been given.
We identify the purposes for which we use your Personal Information at the time we collect such information from you and obtain your consent, in any case, prior to such use.
We collect your Personal Information for the following purposes:
In this context, we may use your Personal Information for any of the following reasons:
Data collected from market and social research studies is shared with our clients in aggregate (or group) form, and responses are not attributed to individuals, in other words we combine your survey responses with the responses of all other survey participants and report aggregate responses. Individual level responses are occasionally used, but never associated with any personal identifying information without your explicit permission, except as otherwise stated herein.
We will not make your Personal Information available to any third party without your knowledge, unless it is for research purposes or required by law, as further specified below.
The only exceptions when we may disclose your Personal Information and/or survey responses to third parties are as follows:
We retain Personal Information for as long as necessary to fulfill the purpose for which it was collected or as otherwise permitted by law. Once this purpose has been fulfilled, subject to any legal exceptions, we destroy or irrevocably erase or de-identify the Personal Information in a secure manner that protects the privacy of the individual whom the information relates to. You may cancel your membership in a program or otherwise request deletion of your Personal Information. Except in cases where we must retain some of your Personal Information for a reasonable period of time for legal, administrative or compliance purposes, your Personal Information will be destroyed, irrevocably erased or de-identified within 14 days following your request for deletion of your Personal Information.
We obtain your consent prior to collecting, and in any case, prior to using or disclosing your Personal Information. You may provide your consent to us either orally or in writing. For example, when you respond to a survey, you provide your consent to allow us to use your Personal Information for the purpose of conducting quantitative and qualitative market and social research and, in certain circumstances, to disclose your Personal Information to our clients.
When you agree to participate in survey research, and the method of data collection is by telephone or in-person, a Kai Analytics interviewer then conducts an interview with you. When the method of data collection is by mail, via our web panel or email invitation, you complete a questionnaire yourself.
From time to time, we may collect, use or disclose your Personal Information based on your consent and as permitted by law. If you provide us with sensitive Personal Information such as health or financial information, we will obtain your express consent for the collection, use and disclosure of such sensitive Personal Information.
When you participate in market research telephone interviews and discussions with Kai Analytics, the interview may be recorded, or there may be others on the call for note taking, training, or research evaluation purposes. To protect your privacy, only your first name will be used during discussions. You may decline to participate in interviews that are monitored by others or recorded.
You are always free to choose whether or not to be contacted by Kai Analytics, without discrimination.
As a research participant, you will receive our e-mail invitations to complete surveys. You will not necessarily receive an e-mail each time a survey posted. If you decide you no longer wish to participate as a member of Kai Analytics, upon receipt of your e-mail invitation, you can reply to it with the word “Unsubscribe” in the body of the reply or, alternatively, you can click on the Unsubscribe link at the bottom of the e-mail and you will no longer receive survey invitations. You can also e-mail our helpdesk at surveys@kaianalytics.com with the word “Unsubscribe” in the title. Of course, if you decide you later wish to participate in the community, you are welcome to resubscribe at any time. However, we are not able to remove your Personal Information from the lists of third parties with whom your information has been shared with your consent or as permitted by this Privacy Policy. By opting out, we may be unable to provide you with certain services or benefits.
We will make available to you any specific Personal Information on you in our custody or control, that we have collected, used or disclosed, upon your written request, to the extent required and/or permitted by law. We will make such information available to you in a form that is generally understandable, including explaining any abbreviations or codes.
To request access to Personal Information that we hold about you, we require that you submit a request to our Privacy Officer’s e-mail address or postal address shown below in the Contact section. When we receive an access request from an individual, we will attempt to fulfill the requested information within 30 business days, including requests regarding the Personal Information we have in our possession or control about the individual, what it is being used for, and to whom it has been disclosed, if applicable. Note that, in an effort to prevent fraudulent or unauthorized requests for access, we may request identification for authentication purposes. You may also make a subsequent request to the Privacy Officer to correct any Personal Information that you feel is inaccurate or incomplete. You may also request the deletion of your Personal Information, subject to legal and contractual restrictions; however, please note that deletion of some information may impact our ability to provide you with certain services.
In certain situations, however, we may not be able to give individual access to all of their Personal Information. This may occur when:
If we deny an individual’s request for access to their Personal Information, we will advise the individual of the reason for the refusal.
We make reasonable efforts to keep Personal Information in our possession or control accurate, complete, current and relevant, based on the most recent information available to us. We rely on respondents, such as panel members, to keep certain Personal Information relating to them accurate, complete and current. If you register with us, you have the right, and we encourage you, to view and update your registration information at any time.
To update your information, please send an e-mail to our Panel Support Team at surveys@kaianalytics.com
In your request, please be specific and make clear what action you would like us to take with your Personal Information. We will try to comply with your request as soon as reasonably practicable.
We ensure that all our affiliates and other third parties which are engaged to perform services on our behalf and are provided with Personal Information are required by contract to observe the intent of this Privacy Policy and practices or are governed by the same Privacy Policy.
The security of your Personal Information is very important to us. We have put in place reasonable physical, administrative, electronic, contractual and technological security procedures to protect your Personal Information we collect so as to prevent any loss, misuse, copying, unauthorized access, disclosure or modification of Personal Information. Only those employees who need access to your Personal Information in order to perform their duties are authorized to have access to your Personal Information.
We prevent electronic intrusion by using firewall technology and we use SSL certificates to ensure the confidentiality of the information collected by our web applications. The employees who are granted access to your Personal Information, including email address, can only access it using secure connections and passwords from within our networks.
If you are concerned or have any complaints or questions about our use of your Personal Information, please contact our Privacy Officer with the subject line “Privacy” at:
Kai Analytics International Inc.
997 Seymour St #250, Vancouver, BC V6B 3M1, Canada
surveys@kaianalytics.com
Phone : (800) 878-5214
We may update and make changes to this Privacy Policy from time to time, consistent with applicable data protection and privacy laws and principles. If we make any substantial or material changes, we will notify you by email (sent to the e-mail address specified in your registration form), by means of a notice on our website(s) prior the change becoming effective or by other means that we deem appropriate. We encourage you to periodically review our Privacy Policy for the latest information on our privacy practices.
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