Qualitative data can be a rich source of insight into consumer and stakeholder groups. When analyzed efficiently, qualitative data can be used to quickly understand the important feedback of key segments and inform strategic decision-making.
Download this guide to learn about:
Writing effective open ended questions for your survey, and how best practices impact qualitative analysis.
Basic data pre-processing and processing methods.
Analysis methods using tools in Excel and Python.
Basic qualitative analysis in Excel.
Building a simple qualitative analysis pipeline in Python.
Segmentation in Excel.
In this guide, you'll learn the basics and best practices needed to start analyzing qualitative data using open source tools like Excel and Python.